PR TIPS

10 Guidelines for Effective Communications

1. Understand & Trust in your Goals
2. Understand & Listen to your Audience
3. Develop a Focused Communications Plan & Follow It
4. Craft a Clear, Compelling Message
5. Target Your Message & Repeat it Often for Maximum Effect
6. Understand your Media and Anticipate their Needs
7. Plan Far Ahead & Pay Attention to Details
8. Manage your Time & other Resources Creatively
9. Follow Through with Accuracy, Quality & Consistency
10. Be Fair, Flexible and Don't Sweat the "Small Stuff"